Overview
WE is an innovative platform designed to empower immigrant women by breaking down barriers in healthcare access. Immigrant women often face language challenges, cultural differences, and complex healthcare systems that make navigating care difficult. These obstacles can lead to confusion, anxiety, and avoidance of essential health services, significantly impacting their well-being. WE addresses these challenges with a user-centered design that combines cutting-edge technology and human connection, ensuring healthcare becomes accessible, supportive, and empowering.
Awards Winning
UXDA - UX Design Award 2025 - AWARD WINNER
IDA - International Design Awards 2024 - HONORABLE MENTION
K-design Award 2024 - GOLD WINNER
MUSE Creative Awards 2024 - GOLD WINNER
London Design Award 2024 - GOLD WINNER
NYX Awards 2024 - GOLD WINNER
TITAN Health Awards 2024 - GOLD WINNER
Better Future - NEW YORK Design Awards 2024 - GOLD WINNER
Better Future - LONDON Design Awards 2024 - GOLD WINNER
NY Digital Awards 2024 - SILVER WINNER
VEGA Digital Awards 2024 - SILVER WINNER
Better Future - World Design Awards 2025 - SILVER WINNER
Spark 2024 - FINALIST
Demo Video
Advertising Posters
Vision and Innovation
Immigrant women face a myriad of challenges when accessing healthcare services in their new countries. Language barriers, economic constraints, and a lack of familiarity with the healthcare system are among the most significant hurdles. According to the KFF & LA Times Survey, many immigrants are uncertain about the implications of using public assistance for healthcare on their immigration status, which discourages them from seeking help. This fear is compounded by financial limitations, as a notable percentage of immigrant families struggle to pay for basic needs, making them hesitant to incur additional healthcare expenses.
Center for American Progress mentioned that immigrant women often find themselves navigating complicated and lengthy immigration pathways that affect their ability to work in healthcare professions in the U.S., further isolating them from potential support networks and resources that could aid in their personal healthcare needs (Center for American Progress). For those who do work in healthcare, the challenges include adapting to new cultural norms and overcoming systemic barriers that delay or prevent the delivery of effective medical care.
In Norway, immigrant women face similar issues, particularly during pregnancy and childbirth, according to BMC Pregnancy and Childbirth. The barriers include not only language and cultural differences but also structural and organizational limitations within the healthcare system, which can delay the booking of initial antenatal care.
Brand Story
Color Choice: Strength and Compassion
We’s deep violet purple symbolizes empowerment and resilience, while the light pink reflects compassion. This color combination conveys warmth and trust, representing our brand’s commitment to support and uplift women.
Logo: Symbol of Unity and Support
Our logo embodies We’s values of support and solidarity. Whether shown as a heart, a “W,” or linked hands, it symbolizes the connection between women, emphasizing that they are stronger together.
Tagline
The tagline “We, by your side” reflects our commitment to being a supportive companion on every woman’s journey. It embodies the belief that no one should face challenges alone.
The Heart of Our Brand
We is more than a service; it’s a movement that fosters unity, empowerment, and mutual support. Our platform helps women connect and grow, ensuring healthier, happier lives with community backing.
Key Features
Challenges
The main challenge is making it accessible and respectful of immigrant women's unique needs. Language barrier is a significant obstacle; to address this, we created an AI-driven translation tool that provides accurate, real-time translations. Cultural differences make the situation even worse. Many healthcare systems are not equipped to accommodate the diverse backgrounds of immigrant women. Consequently, our platform had to offer culturally sensitive support. This included training our experts in cultural competence and the ethical handling of sensitive information.
Navigating the healthcare system can be daunting for anyone, especially for those unfamiliar with it. We needed to design user-friendly tools that simplify complex healthcare processes and insurance systems, making them understandable and accessible. Privacy was another challenge. For resolve this problem, our platform operates without collecting unnecessary personal data and incorporates advanced security measures to protect any information shared.
Project Marketing
User feedback on our project has been incredibly positive. We started by conducting thorough research among immigrant women to understand their specific challenges in accessing healthcare. The insights gave us a clear picture of their needs and difficulties. We also examined the market and noticed a significant gap in solutions tailored to these issues.
Most existing healthcare services don’t cater specifically to immigrant women, leaving many without the support they need. Our findings revealed significant obstacles such as language barriers, unfamiliarity with healthcare systems, and cultural differences that hinder these women from receiving timely and adequate medical care. Armed with this knowledge, we designed our platform to address these specific issues comprehensively.
Future Impact
Our goal is to make WE a global solution for immigrant women everywhere. Starting in the U.S., we aim to expand to other countries where healthcare systems pose challenges for non-native speakers. Future enhancements will include advanced AI tools, partnerships with healthcare providers, and tailored features to meet the evolving needs of our users. We envision WE becoming a trusted ally in healthcare, transforming lives and inspiring systemic change worldwide.
